Brand-Building
Finding Your Unique Voice, Audience, and Path as a Nature-Based Practitioner
Mondays, November 2, 9 & 16
7:00 – 8:30 PM ET
LIVE ONLINE
Do you feel called to share meaningful work but struggle to articulate what makes you unique, who you want to serve, and how to communicate the value of your offerings?
Designed for forest therapy guides and other nature-based practitioners, this three-part, live online workshop will help you clarify your unique strengths and differentiators, identify the audiences you most want to serve, and develop authentic messaging that reflects who you are and the impact you hope to create. Through guided reflection, practical exercises, peer discussion, and real-world examples, this workshop will help you build a strong foundation for growing a clear, authentic, and sustainable forest therapy or nature-based practice.
Workshop Outcomes
Throughout this workshop, you will be guided in developing a Practice Identity Map that can serve as a foundation for building a clear, authentic, and sustainable practice. Through guided reflection, discussion, and practical exercises, you will create tools and messaging you can continue refining as their practice evolves.
Depending on your unique goals and progress, your personalized Practice Identity Map may include:
- Personal mission
- Core values
- Unique Value Statement
- Target audience(s)
- Positioning statement
- Key messages
- Professional bio
- Elevator pitch
- 90-day action plan
Note: This is the first workshop in our new Growing Your Nature-Based Business series. Watch for future workshops exploring strategic partnerships, business development, and other practical topics designed to help forest therapy guides and other nature-based practitioners build thriving, sustainable practices.
WHEN:Â
Session 1 - Monday, November 2 | 7:00 - 8:30 pm ET
Session 2 - Monday, November 9 | 7:00 - 8:30 pm ET
Session 3 - Monday, November 16 | 7:00 - 8:30 pm ET
WHERE: Online via Zoom
TUITION: $149
INSTRUCTORS:Â Shawn Ramsey
